Her Universe Launches New Line of Activewear!


Showing off your passion has never been easier thanks to Ashley Eckstein and her desire to provide women with trendy, nerdy clothes.  Back in 2010 Eckstein created a company, Her Universe, whose sole focus was creating nerdy clothing for the expanding population of female sci-fi/fantasy fans, and I’m so glad she did. Thanks to Her Universe, my wardrobe has expanded a great deal with awesome clothes that are made to fit real women.

Now, Her Universe is expanding to activewear! Inspired by Marvel’s Captain America: Civil War, Disney Consumer Products and Interactive Media announced that they formed a collaboration with Her Universe to create a new line of activewear “featuring looks based on Black Widow, Iron Man, and Captain America that will be tagged ‘Be A Hero’ and offer more than 30 pieces, including tanks, sports bras and leggings, available in sizes XS – XL and 1X – 3X.” Working out has never been so nerdy! Maybe wearing such clothing will inspire me to actually work out? At the very least I’ll look a lot more stylish when I go out in public since I wear activewear 90% of the time. Hey, you never know when you might need to “be a hero,” and I want to make sure I’m dressed for the occasion.


You can also get a look at the new activewear in a video featuring Eckstein and Heidi Moneymaker (stunt double for Black Widow) as they create some workout moves inspired by the three Avengers.


This line of clothing is sold in Kohl’s stores starting right now, so flaunt your world as you work up a sweat.

“Through this exclusive collection we are providing our customers with key pieces that will inspire them to find the hero in themselves while being active,” said Amy Kocourek, Kohl’s executive vice president of Junior’s, Children’s, Accessories and Jewelry. “This first-ever line of athletic wear is highly relevant for teens and millennials, and empowers fans to express their authentic selves.”

For more information on the products shop the “like 2 buy” link in the @StyledByMarvel profile on Instagram. Visit Her Universe for other styles of clothing.

This is the Action Flick Chick, and you’ve just been kicked in the ass!


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