Dr. Pepper Ten Won’t Like Me When I’m Angry

“A Facebook page for the drink contains an application that allows it to exclude women from viewing content, which includes games and videos aimed at being ‘manly.’ For instance, there’s a shooting gallery where you shoot things like high heels and lipstick.” (AP)

WHAT?! Somebody’s keeping ME away from a  shooting gallery?

Words. Can’t see through … red haze of blood-fueled rage.

Seriously, the Dr. Pepper Ten ad that says the product is “not for women!” and that chicks don’t like action flicks is obviously trying to rile us up. That doesn’t mean an Action Flick Chick approves. They’d better feature me in the follow-up commercial and send me a lifetime supply of Dr. Pepper products which I will gladly accept on behalf of action chicks everywhere.

Blog talk:

Site: The Mary Sue
Post: No Can Do, Ladies, Dr. Pepper Ten Is For Men
by Jill Pantozzi: “Next time Dr. Pepper, just put genitals on all your beverages, that way we’ll know which ones are ok to drink.”

Site: blogads
Post: Dr. Pepper outrages Facebookers with macho campaign
by Nick Faber: “Now Dr. Pepper is being accused of deleting comments.”

Site: Chron.com
Post: Dr Pepper and VW make ‘chick’ products macho. Why?
by Kyrie O’Connor: “Apparently men think zero-calorie soft drinks aren’t manly enough, and apparently adding 10 calories turns the stuff all testosterone-y. Who knew?”

Site: Feministing
Post: 23 Flavors of Sexism
by Lori: “These tactics seem so aggressively sexist and obnoxious that I can’t help but suspect they were designed to go viral for their controversial tactics. The drink already has an AP article written about it, after all.”

Site: Grantland
Post: About Dr. Pepper Ten’s New Slogan: “Not For Women”
by Molly Lambert: ” And here I am writing about it. Are you going to try Dr. Pepper Ten? Has anyone ever caved in to being emasculated by a soda? Is this really any dumber than “7UP Yours”…”

Twitter talk:

GailSimone: I am going to do an ad for Nilla Wafers Extra Fancy, with the tagline, MEN, GO SCREW YOURSELVES–NILLA EXTRA FANCY

GailSimone: I was confused about my identity until I drank some Dr. Pepper 10 and threw up violently. Well done, soda! I guess I’m a woman!

kurtzellner: ActionChick @DrPepper @DaveMaulding @TheNerdyBird @wwjedd if any one can kick Dr Peppers ass it would be you you rock ActionChick

ActionChick: I haven’t seen that commercial, but apparently I need to kick @DrPepper’s ass, @DaveMaulding @TheNerdyBird @wwjedd @GailSimone

geekyjessica: ActionChick I might be forced to blog angrily. @DrPepper @DaveMaulding @TheNerdyBird @wwjedd

theonetruebix:  @geekyjessica @ActionChick Oddly, it’s not even new. YouTube has it from ten months ago. So, it’s recycled advertising.

SizzlerKistler:  @geekyjessica My g/f thinks it’s funny, I found it insulting. gender-bender. 😛 @ActionChick @DrPepper @DaveMaulding @TheNerdyBird @wwjedd

KeithAllGamer:  @ActionChick What Dr Pepper commercial are you talking about?

DarkAngelRafael:  @ActionChick Action Comedy, Die-Hard scenario, Disaster Film, Martial Arts, Sci-fi Action, STRAIGHT ACTION, ADVENTURE, ACTION ADVENTURE.

NerdRage42:  @ActionChick Was wondering when you were going to chime in. @drpepper, loooooook out.

redking1981:  @ActionChick I thought it was funny.. Ballsy and very sexist.. But funny

ActionChick: Any excuse to inflict violence, @NerdRage42 @KeithAllGamer @redking1981 @SizzlerKistler @theonetruebix @tonybologna @geekyjessica

NerdRage42:  @ActionChick @keithallgamer @redking1981 @sizzlerkistler @theonetruebix @tonybologna @geekyjessica Do a parody commercial response! Go viral

Tittyti: ActionChick where is this so called commercial and where can I find it to determine it’s terrible ness?

Clarketacular:  @drpepper I would totally drink Diet Dr Pepper if @ActionChick was in the commercials. Oh okay, I drink it already, just put her in there!

DoubleSixx:  @ActionChick I’m lost. Were you in one Dr.Pepper commercial already ? If so congrats !

ActionChick:  MUST!! RT @NerdRage42: @ActionChick @sizzlerkistler @geekyjessica Do a parody commercial response! Go viral

SizzlerKistler:  @ActionChick I would support this in any way I could. @NerdRage42 @geekyjessica

CandiedWalnuts:  @ActionChick inflict violence? You ARE Action Chick, aren’t you? Nice.

SizzlerKistler:  @ActionChick I also think the commercial should involve a mermaid with a flame thrower. Just saying.@NerdRage42 @geekyjessica

geekyjessica:  @SizzlerKistler I have an idea, already. Ha. @ActionChick @NerdRage42

joethestampede:  @SizzlerKistler @ActionChick @NerdRage42 @geekyjessica How about a ballerina with a chainsaw?

theroseinbloom:  @SizzlerKistler LIFE needs a mermaid with a flame thrower. @actionchick @nerdrage42 @geekyjessica

NerdRage42:  @SizzlerKistler @actionchick @geekyjessica Yet another reason for bullies to denigrate young boys if they’re drinking a Diet Soda. @DrPepper

SizzlerKistler:  @geekyjessica @ActionChick @NerdRage42 This should be done by “Attack Womb Productions.”

NerdRage42:  @SizzlerKistler @geekyjessica @actionchick PLEASE make this video right away!!!

NerdRage42: theroseinbloom @SizzlerKistler I co-sign this message.-> LIFE needs a mermaid with a flame thrower. @actionchick @nerdrage42 @geekyjessica

geekyjessica:  @NerdRage42 @SizzlerKistler Literally working on it right now. @actionchick

SizzlerKistler:  @geekyjessica I am gonna buy you the BIGGEST diet soda when I see you next. @NerdRage42 @actionchick

NerdRage42:  @geekyjessica @sizzlerkistler @actionchick Yusssssssssssss!

ActionChick: Friend who saw me learn about @DrPepper ad: “That was the face of a bull ready to charge.”

ActionChick: Would rather drink diet soda & work off cookies, cakes, cupcakes, brownies…mmm RT @snosnap Would rather drink the real deal & work it off.

KHarmala:  @ActionChick @snosnap Shhhh (she get’s her figure from kicking ass, tread lightly)

JimmyFett:  @ActionChick I just watched it. I made the same face. “Okay… selling men a low calorie drink, not THAT bad… not for -WHAAA? JACKASSES.”

RAYJ829:  @ActionChick @DrPepper fail – I LOVE action movies, esp if Jason Statham or Momoa are in them =D

HeathLowrance:  @ActionChick @DrPepper The vast majority of women I know love a good action movie. Dr. Pep need to get their asses out of the last century.

dirtyninjasox: ActionChick I guess they should have named it Dr. Pepper 1950 then! Thanks for the update.

Clarketacular:  @ActionChick it’s your own fault for not conforming to what some old men in an ad agency think women should like! Shame on you! 😉

CandiedWalnuts:  @ActionChick totally haven’t seen that ad but between you and @GailSimone, you’ve both brightened my day.

misssld2u:  @ActionChick have you signed the petition against that ad campaign on @change ? There is one, just FYI.

ScottLudwig:  @ActionChick such a transparent campaign to create controversy. Hamhanded at best

RaeMae81:  @ActionChick Is this the ad you are talking about? http://www.youtube.com/watch?v=3iuG1OpnHP8&feature=youtu.be

MsSabbyCat:  @ActionChick pffft! What fools! You tell ’em Katrina!

AZSportsMaven Becky:  @ActionChick My @netflix ‘recommendations’ is full of action, sci-fi, comedy & documentaries. Not a chick-flick in sight!!

dirtyninjasox: ActionChick BTW, I can burn 10 calories just putting an action movie into my dvd player! I don’t think Dr. Pepper 10 is suited for humans.

Porkins:  @ActionChick @DrPepper Your commercial needs a disclaimer! Some girls other than Katrina Hill don’t like action movies! #Wraithofactionchick

elizabeth_ann:  @ActionChick @DrPepper i would rather watch an action movie than 98% of all the other movies made!

killerr_queen:  @ActionChick @DrPepper Hmmm…wow. I love when large companies generalize groups of people based on that specific group’s stereotypes. Yay.

hi_robb:  @ActionChick I think you should abseil into the @DrPepper office, kick their arses then say “woman don’t like action movies eh? EH?”

JJisBroBeard:  @ActionChick You’re making me giggle. You get em Tiger! 😉

LargeMarge67:  @ActionChick @Porkins @DrPepper Mr. Pibb says, “STOP HATIN’!”

GeminiNight:  @ActionChick @DrPepper After hearing this ad, my intelligence dropped by 10. Replacing “diet” with “Ten” won’t make it taste better.

KHarmala: ActionChick I just watched the @drpepper commercial… i’ll continue in my next tweet, which will be the hash tag of #factionwha

KHarmala: ActionChick I think that was totally “FAKE” action, which is a why the term “faction” was coined….#factionwha totally awesomeless <- new

ScottLudwig:  @ActionChick 2/2 ScottLudwig ScottLudwig:  @ActionChick the problem with these type of campaigns is that they are short term thinking at best. They make a big splash, but fail to address the longterm issues of rehabilitating the brand image that will necessarily follow. “any press is good press” is not a truism in the social media age

AshleyTallas:  @ActionChick @DrPepper For the record, I love action movies! I want to act/be in an action movie as the lead. #adrenolinerush #somuchfun

religionbites:  @ActionChick @DrPepper seriously!?! That’s pretty much all I go to the movies to see.

xBurningChromex: ActionChick my gf likes a good action flick & dislikes most “chick flicks” #baddrpepperad

johnny_utah:  @ActionChick @drpepper May 2012!! Action Chick Versus the Evil Dr. P!! The Doctor is OUT…. COLD!

rage_A:  @ActionChick I can understand wanting to target a market, but they really planned out that whole campaign very poorly.

mikegonzalez2k:  @ActionChick @Porkins @DrPepper Ut oh Dr P’s in Dallas… Better go stomp on em Katrina… RAWR…

TJSlipperman:  @ActionChick I never did like Dr Pepper anyway (I prefer Pepsi). Their ad-men must not have done the research regarding women + action films

Porkins: ActionChick @DrPepper So, try to keep any Dr Pepper 10 away from you at #NYCC? I’m not sure I want to see you get chickieval on them or not

Porkins: ActionChick @DrPepper Agent P. Good! Dr P. 10 Bad! (As SNL Frankenstein) #Wraithofactionchick

fangirlcantina:  @ActionChick saw that ad and wondered if you had karate chopped the tv when you saw it.

PotatoFilm: You heard it here first, folks. RT @ActionChick: Dr. Pepper won’t like me when I’m angry.

DSB_IV@ActionChick That’s why I drink Mr. Pibb, because unlike some other soft drinks, Mr. Pibb doesn’t pretend to be a real doctor

tishalulle1:  @ActionChick are you making an Angry Kat is ANGRY video? #PleasesayYes

ricky_barrera:  @ActionChick oh man I’m craving a fountain drink of Dr. Pepper and sum wing stop lol :'(

josh81valentine:  @ActionChick The real question is would Dr. Pepper like you when you’re happy or ambivalent?

alexesther:  @ActionChick You’d be a pepper too! A pissed off pepper! Hehe.

IconOfComicCon: @ActionChick “Its not for women” You should storm their main office all hulked out! Or should I say “She-Hulked” out. lol

The_Art_ofGRIMM:  @ActionChick lmao.

RokDrummer:  @ActionChick i heard Dr Pepper divorced his wife

Dex1138:  @ActionChick This guy’s Diet Dr Pepper drinker and thinks the ad campaign is stupid.

redking1981:  @ActionChick he is a doctor. He will probably prescribe more Dr. Pepper

WillTurc:  @ActionChick A mans soft drink… Do we really need this? Yikes!

FilmSamurai:  @ActionChick As long as you actually drink Dr. Pepper you have a right to be angry. Haha

aboynamedart:  @ActionChick Well, @Feministing took a shot at it: http://tinyurl.com/3sy4tuo

AshleyTallas:  @ActionChick @DrPepper For the record, I love action movies! I want to act/be in an action movie as the lead. #adrenolinerush #somuchfun

borticusmaximus:  @ActionChick all your dr pepper are belong to The Man

CandiedWalnuts:  @ActionChick I haven’t but I might now that you asked.

Darmoth85:  @ActionChick @GaryHamrick @DrPepper o.O; Apparently some companies are stuck with a 1950’s mentality?

DieselBT:  @ActionChick I suddenly don’t want to be a Pepper, anymore.

dirtyninjasox: @ActionChick BTW, I can burn 10 calories just putting an action movie into my dvd player! I don’t think Dr. Pepper 10 is suited for humans.

DSB_IV:  @ActionChick Maybe Dr. Pepper thinks you aren’t a girl but a Woman…No, you’re right that’s still not good enough

DSB_IV: @ActionChick That’s why I drink Mr. Pibb, because unlike some other soft drinks, Mr. Pibb doesn’t pretend to be a real doctor

entityflux: #DrPepper10 joins #ICantBelieveItsNotButter as products w/the most sexist ads. I’m w/ @ActionChick on this one. That ad deserves a big F-U!

Evilbubbs: @ActionChick lol you probably would have hated a chocolate bar ad for yorkie in uk/Ireland which ran as yorkie, not for girls

farwell3d:  @ActionChick @DrPepper That horrible “It’s for men” Dr. Pepper 10 commercial? I’m baffled by that ad campaign. Just baffled.

FilmSamurai: @ActionChick Would he work for an ad agency? I have a friend in the business I can check with.

FredTopel:  @ActionChick now that I’ve thought of it more I should’ve recommended Robocop and The Big Hit to alt universe Katrina too

g33kysco77y:  @ActionChick I remember when the brand Yorkie choc bar said the same thing. Dunno if they changed it yet :p

GaryHamrick:  @ActionChick wait! what’s this about @DrPepper hating you? Why do they hate you?

GregHorrorShow:  @ActionChick Ad could’ve been great by ending it with you punching that dude in the face & saying ‘girls do like action films/dr pepper 10′ as opposed to alienating half the world’s population with the way they have done it.

Gregory9:  @ActionChick @drpepper well for myself … DrPepper tastes like cinnamon flavored crap Sorry but it does

HeathLowrance:  @ActionChick @DrPepper The vast majority of women I know love a good action movie. Dr. Pep need to get their asses out of the last century.

JediiRaccoon:  @ActionChick I figured Dr Pepper 10 is like Coke Zero, No Thanks…I’ll Stick with Regular DP!

JimmyMcG:  @ActionChick Is it that bad? Just glad we don’t get Dr. Pepper in Ireland – tasted it once, never again lol

JJisBroBeard:  @ActionChick I haven’t blogged, but a witty comment is just waiting in the wings for the right timing. I keep seeing more of those ads…

johnny_utah:  @ActionChick @drpepper May 2012!! Action Chick Versus the Evil Dr. P!! The Doctor is OUT…. COLD!

kaytedid30:  @ActionChick @drpepper what why dr pepper hates u? Ur a sweet, nice person! Ill have to quit dr pepper!

KevinConn:  @ActionChick I now know some of the 23 flavors in @DrPepper 10 -lameness, bad marketing, insecurity, stereotypes, oh and corn syrup

KevinConn: Yes @DrPepper for centuries men have been crying out, nay, begging to have a soda just for us! #DRPEPPER10 – For insecure men! @ActionChick

KHarmala:  @ActionChick so now i totally have to forget “Tomb Raider” “G.I. Jane” and “Alien(s)”????? seriously @drpepper ……..

killerr_queen:  @ActionChick @DrPepper Hmmm…wow. I love when large companies generalize groups of people based on that specific group’s stereotypes. Yay.

levack:  @shellsonthesand @ActionChick I say you start a “women boycott dr pepper 10 campaign” then if they dont want ladies drinking it

mikegonzalez2k:  @ActionChick @DrPepper You should write a letter to their president showing your disgust of their marketing tactics.

mikegonzalez2k:  @ActionChick Mission: Team Unicorn/ Action Chick assault Dr P’s base. Here are your list of targets http://investor.drpeppersnapple.com/management.cfm

OverlordOf_Evil:  @ActionChick Need link to see this commercial.

Pat_M514: “@ActionChick: Dr. Pepper won’t…when I’m angry.” At least its a Dr, so it can heal itself up just in time for u to kick its ass again!

Porkins:  @ActionChick @DrPepper Are they marketing geniuses and did we play right into their hand? #Wraithofactionchick #DRPEPPER10 #Hateraide

Porkins:  @ActionChick @DrPepper The sad part is their marketing ploy has paid off and increased the DRP10 buzz #Acceptablelosses #Wraithofactionchick

rocioeblanco:  @ActionChick The 1 that says’Not for Women’?Yeah,just saw that today, offensive. @DrPepper @DaveMaulding @TheNerdyBird @wwjedd @GailSimone

shellsonthesand:  @ActionChick #DRPEPPER10 = sophomoric, sexist, and downright ridiculous. “No girls allowed in our club” is so 2nd grade.

tishalulle1:  @ActionChick are you making an Angry Kat is ANGRY video? #PleasesayYes

voiceswithin:  @ActionChick well, keep in mind most chicks aren’t as awesome as you, its hard to find ladies with good taste

Voleki: @shellsonthesand @ActionChick I got the impression that #DrPepper10 was for men that are scared of strong, intelligent, capable women.

SAssassian AJ:  @ActionChick SMASH !!!

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About Action Flick Chick

Action Flick Chick Katrina Hill, author of the books Action Movie Freak and 100 Greatest Graphic Novels , learned to appreciate all things action at a young age by sneaking into the room while her two older brothers watched action movies and horror. At ActionFlickChick.com, she shares her love of these films with everyone, along with interviews, news, and whatever else she happens to choose. G4TV crowned her their Next Woman of the Web champion, and she co-hosted MTV Geek’s live Comic-Con coverage. Her articles have appeared at sites including MTV.com, io9.com, Arcade Sushi, and Newsarama. Follow her as @ActionChick on Twitter. Base of operations: Dallas, Texas. Favorite Movie: Tremors (1990).
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8 Responses to Dr. Pepper Ten Won’t Like Me When I’m Angry

  1. Impressive that I haven’t seen this campaign on TV yet. Maybe they think the response would be more livid?

  2. dotjinks says:

    My wife likes it but has not seen the commercials or ads for it. Guess she wears the pants around here. Jill Pantozzi – you knocked me right out of my chair with your genitals comment on twitter!

  3. Pingback: Rocket Llama HQ - » Dr. Pepper Ten Won’t Like Me When I’m Angry

  4. OnyxSparrow says:

    Ya know what ELSE is “manly”?? Not drinking a soda that only has 10 calories!! XD

  5. Dom says:

    Slogans are not rules. Do women actually think Dr. Pepper doesn’t want them to not drink-up? I sometimes wear my Nike shoes…and do nothing. The over the top stereotypes are meant to be ridiculous and thus humorous.

    But seriously, 10 calories is 10 too many women. No fatties.

  6. karen moran says:

    For those offended by this sexist campaign – there’s a petition to stop it http://www.change.org/petitions/dr-pepper-stop-the-sexist-its-not-for-women-ad-campaign

  7. Karen says:

    I hadn’t heard about this commercial until you. I try to avoid watching commercials as much as I can! I like regular Dr. Pepper and I’m not into diet, reduced fat or low-cal sodas. If I want to drink soda, I drink soda. There’s nothing healthy about soda no matter what they do it. After watching the commercial, the lameness put forth to promote the product is punishment in itself.

  8. Rick Swift says:

    Now you know how I felt about all those Arid Extra Dry commercials in the 80s! “Strong enough for a man, but made for a woman” – I think it is just them being funny and getting notoriety . . . instantly! 🙂

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